There Can Be Only One?

Posted on February 22, 2008

Highlander … There can be only oneThe UW sports blog Beer, Brats & Bucky is changing its name to The Cardinal and White Chronicles, and apparently I had something to do with it.

When I started this here blog nearly two and a half years ago I didn’t realize I had cornered the market on brats and beer branded sports blogging — nor was it my intention — but now people are scattering to get out of the way of this branding juggernaut known as Brats & Beer.

I haven’t heard yet from the Milwaukee Bucks fan blog The Bratwurst about any pending name change, but maybe after if I win a Titletown award I can solidify my marketing position in the sausage-branded sports content space.

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One Response to “There Can Be Only One?”

  1. BT wrote:

    Love the Highlander pic. I linked your site in my sidebar, hope you’ll return the favor. Go Badgers! - BT

    February 24th, 2008 at 9:12 pm

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